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An International Management
Development Trainer, Michael Potter, says local entrepreneurs must
constantly challenge the status quo in order to come up with innovations
that will be able to stand the test of time.
Mr. Potter was
speaking at an event held by the Chartered Institute of Marketing (CIM)
in Accra, and said innovation is key for a business to become
successful.
The theme for the event, ‘Innovation, Creative
Thinking and Entrepreneurship -- Perspective of Michael A. Potter’, was
aimed at helping people tap into their innovative minds and bringing
their entrepreneurial skills to the fore.
According to Mr.
Potter, entrepreneurs looking to generate fresh ideas must be prepared
to listen more, as this will sharpen their innovation and also enhance
their knowledge.
He challenged participants of the seminar to
have more imagination since that is what encircles the world, instead of
knowledge -- which he said is limited.
According to him, being
creative does not necessarily mean a person becomes a successful
entrepreneur, but having the right working environment also counts a
great deal.
He said human characteristics -- be it an introvert or extrovert -- decide whether a person is creative or not.
“A creative individual must be kept outside the box so as to perform well, least they become rebellious,” he said.
He
said being innovative is doing something different, and as a
creative-minded person it is essential for an innovative man to think
outside the box.
Mr. Potter said matrix management is the latest
way of doing work, and it helps people from different departments or
fraternities of an organisation come together to work on projects.
He
explained that the link between innovation and creativity is a new
model, which means that for entrepreneurs to prepare for the future or a
new generation they must develop a set of project management skills.
“Though
being an entrepreneur is risky and accompanied by a high level of
stress, it gives one the opportunity to create his own business and
reach his own potential as well as reap extraordinary profits.”
He
asked entrepreneurs to know their business in depth and develop a good,
effective and solid business plan; and also have thorough and complete
financial statements to prevent failure of their various investments. |
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